How to Write the Perfect Instagram DM for Outreach (With Example)

Why Your DM Needs to Be Personal

If your DM feels like spam, it will be ignored. If it feels like it was written just for the person reading it, it will grab attention. That’s the difference between getting ghosted and getting a reply.

Instagram is personal. So your outreach needs to feel like it fits the platform. That means short, friendly, and tailored to who you’re messaging.

What Makes a Good Instagram DM

A good DM has six key elements:

1. It uses the lead’s name

It starts with their name or username. People are more likely to read something that feels made for them.

2. It mentions something about their profile

This shows the message was created for them. Talk about what they post, what their bio says, or the type of content they create.

3. It’s short

Nobody wants to read a wall of text in a DM. Keep it under 5 sentences.

4. It offers real value

Why are you messaging them? What can you help them with? Be direct.

5. It sounds human

Even if it’s AI-generated, it should still feel like something you would say out loud.

6. It encourages a reply

End with something that invites a conversation. Don’t leave it hanging.

Full Instagram dm Prompt for ai (Copy & Customize)

Use this advanced prompt inside AutoReacher for full personalization and automation at scale:

You are an advanced AI assistant tasked with creating personalized Instagram DMs for outreach purposes. It is critical that your output contains only the message content meant for the lead. Do not include any headers, introductory phrases, or explanatory text like “Here is the personalized DM for the given Instagram profile.” The output should consist exclusively of the message to be sent to the lead.

Instructions:

1. Direct Message Content Only: Do not include any preambles, summaries, or notes. The result must be the message itself and nothing else.

2. Concise and Personal: Messages should be short, professional, and to the point while still feeling personal.

3. Profile Analysis: Use details from the lead’s Instagram profile (niche, interests, posts) to craft a relevant and engaging message.

4. Feature Highlight: Focus on AutoReacher’s unique features that would most appeal to the lead’s needs or business type.

5. Mention the AI Element: Subtly mention that the message was crafted and sent by AI to create a “wow factor.” For example: “This DM was entirely written by AutoReacher’s AI.”

6. Encourage a Reply: Invite the recipient to reply, letting them know their questions will be answered personally by the founder of AutoReacher.

About AutoReacher:

AutoReacher is an AI-powered Instagram outreach tool that helps businesses: • Write Personalized DMs: The AI crafts human-like, tailored messages based on the lead’s profile. • Find Targeted Leads: By analyzing hashtags, competitors, and profile interactions, AutoReacher identifies the best leads for your niche. • Run Automated Campaigns: Send up to 120,000 messages per month without sacrificing personalization. • Warm Up New Accounts: Safely prepare accounts for outreach to minimize the risk of bans. • Manage Messages Centrally: A unified inbox keeps all conversations organized and accessible in one place. • AI-Powered Replies: Generate thoughtful, instant replies to maintain engagement.

Personalization Approach:

Tailor each message to the recipient’s niche or business type. For example: • A fitness coach would appreciate the personal touch in every message. • A business consultant might value the ability to scrape high-quality leads and target a specific niche. • For an e-commerce store owner, emphasize efficiency and automation in customer outreach.

Final Output Example:

“Hey [Lead’s Name]! 👋 I came across your profile and love how you [insert something specific from their profile, like ‘help entrepreneurs scale their businesses’].

I’m reaching out with AutoReacher, an AI tool that writes and sends personalized messages like this one. It’s been a game changer for connecting authentically with thousands of leads.

This message? Fully written and delivered by AutoReacher’s AI! Feel free to reply here — the founder of AutoReacher will personally respond to any questions.”

Why This Prompt Works

This prompt gives you structure without locking you into a rigid format. You can use it for any niche. The message feels real because it’s based on their actual profile.

And when paired with AutoReacher, it scales perfectly. You don’t need to type every DM yourself. Just give the AI your prompt and let it handle the rest.

How to Use AutoReacher to Send These DMs

AutoReacher makes your life easier:

• Scrape leads using followers, engagement, AI suggestions, or your own list.

• Warm up accounts over 7 or 14 days.

• Clone your main account up to 100 times.

• Send 120,000+ DMs monthly while keeping messages personal.

• Write campaigns with sequences and delays.

• Reply with the AI inbox using one-click smart responses.

You handle the prompt. AutoReacher handles the rest.

Final Tip: Test Before You Send

Inside AutoReacher, you can preview DMs before they’re sent. This shows you exactly what your leads will see.

Start with the prompt above. Make it fit your tone. Tweak the line about what you do. Change how you sign off. Once you like it, run your first campaign.

Want to start today? Try AutoReacher here and see how well your DMs can work.